Armed with only a few pairs of UGG
sheepskin boots and a positive attitude, Smith hit the streets
of New York. However, his reception was not a friendly one,
and he was sent packing, with the same few pair in his suitcase.
But Smith was persistent and more
than a little stubborn. He knew that there had to be a place
for his boots in the US market, so he traveled west to do
little surfing in California. Arriving there he was shocked
to find that there was already a small group of well-traveled
surfers who’d brought similar sheepskin boots back
from Australia. He’d found his niche, and he never
had to leave the beach.
The secret to UGG is in the sheepskin,
and they use the finest in the world. The sheep skin allows
your feet to be insulated to keep them warm in cold weather
and actually keep your feet cool in warm weather (even to
80°F) with the soft fibers act as a natural air conditioner,
keeping your feet cool and comfortable. The thick, natural
fleece on the removable insole molds to the unique shape
of your foot creating a natural arch support.
His first season in business Brian
sold 48 pairs of boots to 5 accounts. Of course, it was
the California surf market that grasped the genius of these
sheepskin boots. UGG Australia became a must-have for surfers
just out of the water.
Since then, UGG Australia has gone
from a small time surf brand to the global leader in luxury
sheepskin footwear. The product range has also grown beyond
boots to incorporate casual footwear, slippers, and all-weather
products made of the same fine Australian sheepskin.
"UGG Australia is the real deal,"
says Connie Rishwain, President of UGG Australia. "Once
you wear UGG Australia, you’re hooked. They’re
original, authentic, and the ultimate in luxury and comfort."
